to this claus point of view Stouni de Gejtera about current status SEO and tendencies of his  development in the near future is resulted. He declares, that the companies giving exclusively SEO services, four years, if not will disappear in the following earlier.in spite of the fact that SEO remains an integral part of online-marketing, those who stake only on achievement of the top lines in ratings of search engines, will fail. Besides they be unable to render any worth services to the clients, without inclusion of aspects of marketing in SEO campaign accommodation of competitive keywords in ratings of search engines becomes the extremely complex , if not impossible. And it is valid so.

For the last year, Google has issued set of programs and products for users. On closer examination the majority of them actually not that other, as a way of gathering of the information for Google, such as the data on behaviour of the user in the Internet and on the certain sites. This information can be used for creation of the algorithms which are taking into account popularity of sites and conversion at drawing up of results of search.

To best of these programs became Google Analytics, being the powerful tool of the analysis of attendance of sites for web-masters which besides it gives Google a significant amount of the data on your web-site. With established program Analytics Google can trace, as users find and use your site, and even conversion, i.e. what percent{interest} of your visitors turns to your clients.

Stouni de Gejter speaks about SEO only as about system of achievement of high ratings. It - the narrow interpretation intentionally used by him  to show, that set of the so-called SEO-companies still give SEO as independent service. They generally are not guided by other services working on marketing, such as convenience and simplicity of use - juzabiliti, conversion, etc. The Decision of these marketing questions now, is more than ever, necessary for success of any campaign on optimization. The one who searches for services on optimization without understanding of these aspects, almost for certain will stop the choice in firm which cannot satisfy completely to his  needs{requirements}.

Many the SEO-companies already include juzabiliti in the services on optimization. Thus, under the general{common} name "SEO" are united not only SEO-services. Any offer on optimization should unite as marketing, and optimizacionnye aspects.

Thus, it is possible to draw a conclusion what, certainly, too early to speak about full disappearance "SEO", but any more{not so} too early to make sure, that your campaign on optimization includes the marketing elements necessary for its{her} success